Persona AI picks shipyard welding for its humanoid robot

Persona AI picks shipyard welding for its humanoid robot

3 min read•Aug 17, 2026•
Jessica Morgan
Jessica Morgan

Persona AI is focusing its humanoid robot on shipyard welding as its first task, first reported by Spectrum. The company sees a shortage of skilled workers and a need for hundreds of kilometers of linear welds per ship, while the labor constraints at its partnerships leave robots as a possible option when additional skilled labor does not exist.

A narrower entry point

Persona did not see economic viability in baseline unskilled human labor and instead formed its thesis around skilled trades and tool use. Its humanoid is intended to use the same handheld tools as humans, beginning with long, linear welds that are relatively uncomplicated.

Metal must melt before the weld advances, so the task’s top speed is an easily manageable centimeter per second. High-quality welds require millimeter-scale repeated motions that robots excel at over long periods, while humans tend to get tired or bored.

A capacity case for shipyards

Persona has two public partnerships: HD Hyundai, the world’s largest shipbuilder, and POSCO, the third-largest steel producer in the world; both are in Korea. The company declined to provide detail, but Radford said it is broadly interested in customers able to support hundreds of robots per location.

Shipyards also make a case for legs. Open-air yards can be a couple hundred meters long, with horizontal and vertical spars workers have to step over, and work can occur on the ground, overhead and through portholes. After considering four legs or more, Persona determined that two legs would be least disruptive to existing shipyard rhythms.

The commercial case is added capacity, not replacing humans. Persona says its current partnerships have significant backlogs and are labor-constrained, so the robots are meant to help customers build more ships; even a robot more expensive than a human could be valuable if it unlocked additional revenue.

The narrow task and the capacity argument put technical fit and labor scarcity in the same business case.

Shipyard welding is attractive partly because of a deficit of skilled, highly paid workers and taxing physical labor. Some safety concerns around bipedal robots are lessened because shipyard workers are trained to work around potentially dangerous industrial equipment, and Persona is less sensitive to competitive pricing because no other company is pursuing the use case.

Shipbuilding is a beachhead for grinding, painting and other fabrication. Expanding from welding will require tens of thousands of hours of expert demonstration data, high-fidelity simulations and real-world testing, and Persona still has to prove that its idea for an economically viable robotics company can be realized.

Plug-in vehicles reach 32% of global registrations in September

Plug-in vehicles reached 32% of global registrations in September, first reported by Cleantechnica. Battery-electric vehicles accounted for 23% of registrations and set a record at 1.54 million, up 8% year over year, while plug-in hybrids fell 9%; year to date in 2026, BEVs were up 12% and PHEVs down 10%.

Global plug-in registrations rose 3% year over year to around 2.16 million in September, close to the all-time record of 2.17 million set last December.

Year to date, plug-in registrations were up 4% year over year: BEVs grew 12%, while PHEVs fell 10%. Their combined share for 2026 stood at 25%, with BEVs at 18% and PHEVs at 7%. The overall growth rate therefore hides a clear split between the two categories.

The Tesla Model Y led the model rankings with a record 165,000 registrations, up 17% year over year. Tesla Model 3 came second with 65,000, enough to move ahead of Geely Xingyuan and BYD Song despite a 4% annual decline.

BYD Song finished fourth at 54,519 registrations, up 19% and the fastest growth rate among the top five. An export push and the new-generation Ultra body helped lift the model.

At the make level, Tesla had a record 232,000 registrations, up 9% year over year. Toyota reached 61,332 for its fourth record in a row, finishing ahead of Volkswagen’s year-best 58,000 to become September’s best-selling legacy make.