Flourish opens preorders for its $3,555 home robot

Flourish opens preorders for its $3,555 home robot

2 min read•Sep 30, 2026•
Jessica Morgan
Jessica Morgan

Flourish has opened preorders for the first 50 units of its $3,555 Flourish 1 home robot, first reported by Cnet. Flourish says users can teach household tasks through its app in 30 minutes, while the robot needs an hour after a demonstration to internalize the task before telling its owner it is ready to perform it.

Preorders began Tuesday, with deliveries for the first 50 units expected in December. An optional subscription covers cloud compute for some AI features.

Users demonstrate tasks through the mobile app by moving a phone as a proxy; Flourish says the robot mirrors the demonstration until it can perform the task autonomously. CEO Antoine Marcel says normal operation does not involve a remote human operator. Listed jobs include loading a dishwasher, watering plants, picking up clothes or toys and cleaning a cat litter box.

Marcel says the robot learns a task’s goal, not fixed coordinates: taught to put shoes in a cabinet, it can find them in different positions and adapt its movements.

Flourish says the robot should not be sent into water, cannot handle stairs and should not carry breakable items or anything heavier than 1.5 kg. Marcel says it is designed to stop if a person or animal enters its working area; the company says it works around children but does not look after them.

Ajay Kumar calls $3,555 optimistic for a 50-unit first run. He says a humanoid under $10,000 is the highest price he considers affordable to an average consumer, but unrealistic given production costs. 1x Neo is expected to cost $20,000 to own or $499 per month to rent; Weave Isaac 1 costs $7,999 up front or $449 per month as a subscription.

Flourish intends to price the robot below both rivals. Marcel says the company is not selling units at a loss, crediting its wheeled base and lightweight household arms with reducing cost and complexity. He contrasts those choices with some humanoid platforms that add legs representing tens of thousands of dollars in hardware or arms designed to carry 10 kg in industrial environments.

At $3,555, Flourish’s offer begins with a 50-unit batch it will build and assemble itself. The company says moving beyond that run will require industrializing the product and expanding manufacturing capacity.

Boston Dynamics names former Amazon AI executive Rohit Prasad CEO

Boston Dynamics has named former Amazon executive Rohit Prasad as CEO, effective tomorrow, nearly nine months after former CEO Robert Playter stepped down, first reported by Therobotreport. Prasad will replace interim CEO Amanda McMaster, as Boston Dynamics says his appointment will accelerate its physical AI strategy of combining robotics and advanced AI to commercialize intelligent machines at scale.

McMaster took over after Playter left in February. Prasad is the company’s third CEO; founder Marc Raibert led it from its creation in 1992 until 2020.

Before joining Boston Dynamics, Prasad was Amazon’s senior vice president and head scientist for Alexa and artificial general intelligence. During 12 years at Amazon, he helped build Alexa from its earliest days and later led development of the Amazon Nova foundation model family used by enterprises. Before Amazon, he spent nearly 14 years at Raytheon BBN Technologies, leading machine-learning research and its real-world application for U.S. government and commercial use.

Prasad said he plans to productize intelligent robotic systems to improve safety, productivity and operational efficiency across industrial and commercial environments. His background spans consumer AI and enterprise foundation models, while Boston Dynamics says its strategy combines advanced AI with robotics to commercialize intelligent machines.

Jaehoon Chang, Hyundai vice chair and chair of Boston Dynamics’ board, said the company’s robotics, Prasad’s AI product experience, and Hyundai Motor Group’s manufacturing, logistics and mobility capabilities provide a foundation to build and scale physical AI. Hyundai acquired a controlling stake in Boston Dynamics from SoftBank Group in 2021.

Subject to the relevant approval process, Prasad is also expected to join the company’s board.