Dynamic Creatures and Sixth Wall plan interactive robots for Hasbro characters

Dynamic Creatures and Sixth Wall plan interactive robots for Hasbro characters

Live•Nov 11, 08:30 PM•2 min read•
Liu Wei
Liu Wei

Dynamic Creatures and Sixth Wall Studio are partnering to bring Hasbro characters into interactive robots, first reported by Therobotreport. The planned encounters could let characters greet guests, share adventures and remember them on return visits at theme parks, resorts and other entertainment and hospitality venues, making each encounter part of a continuing story.

Sixth Wall, an AI studio Hasbro launched in June 2026, will extend its CharacterOS platform and Behavioral Licensing framework into physical experiences, supporting how characters speak, behave and remain true to their established personalities and stories. Dynamic Creatures will pair its mobile, expressive robots with Sixth Wall’s character authoring and alignment, connecting conversation and personality to movement, gazes, gestures and reactions.

The partnership joins story continuity with a robot’s physical expression. At a resort, a character could welcome a guest, send them on a quest and later ask how the adventure went; one use case under exploration would let a guest show a robot an entrance ticket so it could identify them and provide dining recommendations or skip-the-line suggestions.

The companies also envision hotels, cruise ships, retail destinations and other immersive environments. Memory-enabled experiences would be developed around guest choice and clearly defined permissions, with deployment details set for each venue and use case; initial Sixth Wall applications would align with its focus on audiences ages 13 and older.

Dynamic Creatures emerged from stealth in September 2026 and is developing fully custom robots and character experiences built on existing robotic platforms. Its first character robot, Hugo, runs on SnowJay and features 43 actuators; SnowJay coordinates perception, movement and behavior.

Dynamic Creatures co-founder and CEO Marc Theermann said safety is a central pillar for both the company and Hasbro, with a human in the loop one way to ensure it today. More autonomy features will be swapped in over time, with the human supervisor moving from teleoperation to telemonitoring.

AI datacentre plans include 181GW of proposed on-site gas power

Plans for AI datacentres in the US, UK and mainland Europe include 181GW of proposed on-site gas-fired capacity, first reported by Theguardian. BloombergNEF estimates the planned rollout could emit about 345m metric tonnes of carbon dioxide equivalent a year in the US if it goes ahead, as grid-connection delays drive developers to seek power on site.

The proposed capacity is almost four times Great Britain’s total peak electricity demand, and 90% of planned on-site gas-fired power stations are in the US. BloombergNEF’s estimate for annual US emissions is equivalent to the greenhouse gas emissions from about 72.8m fossil fuel cars.

Mark Daly, BloombergNEF’s head of datacentres and emerging tech, said AI’s economics make speed to power one of the most important priorities in defining constraints on datacentre developers. He said the climate outcome also depends on how quickly grids connect facilities and whether power systems add cleaner generation alongside demand.

Developers have claimed their gas-fired power supplies would be temporary while they wait for grid connections. Daly said the economics could encourage developers to continue generating energy once the plants are online, creating a longer-term fossil-fuel lock-in risk. BloombergNEF says connecting new datacentres to the grid is the more sustainable option, and faster connections are crucial to limiting emissions and that risk.

Planned UK datacentres made more than 100 inquiries in 2024-5 to connect to gas as a result of delays securing access to the electricity grid, according to Future Energy Networks, the representative body for UK gas networks. Wapseys Wood in Buckinghamshire and Quest Park in Bedfordshire are seeking to build their own on-site gas-fired power stations after long waits for grid access.

On-site fossil-fuel generation is likely to be repeated at many more UK sites after chancellor John Healey gave datacentres the green light to build and run temporary fossil-fuel power stations while waiting for grid connections, as part of a so-called datacentre covenant.

BloombergNEF projected AI datacentre electricity demand would almost quadruple by 2035 to 2,354 terawatt-hours, equivalent to 7% of global electricity demand.