OpenAI will start showing ads on ChatGPT’s Free and Go tiers in India, first reported by TechCrunch. OpenAI said in February that it has more than 100 million weekly active ChatGPT users in India, and that a huge chunk of those users are on the free or lower-priced Go tiers.
The initial rollout will show ads for 50 brands, and OpenAI has partnered with agencies WPP and Omnicom. The company will launch an ad manager next month that will let marketers create campaigns for their companies, provided the campaigns have a daily minimum budget of ₹725 ($7.60).
The move follows a change to OpenAI’s terms of service earlier this month indicating that it will show ads while users use the AI assistant. OpenAI started showing ads to U.S. users in February and expanded the program to serve ads in Europe earlier this month.
OpenAI has worked hard to cultivate its user base in India. It launched a sub-$5 ChatGPT Go plan in August 2025, ran a limited promotion that made the tier free for a full year, advertised its products during the Women’s Premier League and Indian Premier League cricket leagues, and hired Uber’s India head to lead expansion efforts in the country.
Ahead of a potential IPO expected this year or next, OpenAI has been trying to ramp up and cement its revenue sources. The Wall Street Journal said the company recorded revenue of $6.7 billion in the second quarter ended June 2026, up from $5.7 billion in the previous quarter.
Last November, The Information reported that OpenAI was aiming for 220 million paying subscribers by 2030 and that 35 million users paid for its Plus and Pro plans at that time.
