A BMW Group survey found that 42% of Americans want at least 300 miles of EV range before considering a purchase, first reported by Electrek. Yet 73% of US adults say 25 to 75 miles covers their daily routine, highlighting a gap between reported daily needs and desired buying range.
The range preference reflects more than routine mileage: road trips, unexpected detours, and questions about when and where to charge also factor into the decision. 18% want 400 miles or more.
Big Village conducted the online survey of 1,005 US adults September 11–13, 2026, and weighted the results to represent the US adult population.
Faster charging also drew interest: adding around 150 miles in 10 minutes would make 53% more likely to consider an EV. The figure was 70% among Gen Z and 65% among millennials.
Overall, 68% say they would consider going electric, with cheaper ownership and operating costs the biggest reason cited. Better performance, advanced technology, and lower emissions were also reasons.
Purchase price was the main barrier for 51%, followed by battery longevity or replacement costs at 31%. 55% would consider a used or certified pre-owned EV if it saved them enough money.
Home backup power during an outage would make 57% more likely to consider an EV.
